Globe and Mail – Milestone Awards

“From tarnished lapel pins to trips to Mexico and everything in between, an organization’s long-service rewards program often says a lot about how it treats its workers,” writes Kira Vermond, journalist for Canadian newspaper  The Globe and Mail.

In her article, Milestone Awards, Kira looks at award trends as well tried and true ways to make service awards memorable.

Rick Clarke of R&D Corporate Services, a custom awards service company told her the trend is towards lifestyle awards like DVD players and cappuccino machines, instead of items engraved with the company logo.

Rick also reports that the typical dollar amount of an award is $10-15 per year of service.

Making Awards Memorable
When I spoke with Kira we talked about what works and what produces disasterous results when giving service anniversary awards. In the article you can read of few of the horror stories employees have shared with me.

Several people interviewed reiterated the need to take personal preferences into account. 

What do you think?

Is it really important to take preferences into account when giving a service award? Isn’t it okay to have set gifts, assuming they are something that the group as a whole values?

Have you ever received a service award that sent you a strong message, anything from you are really valuable, we are lucky to have you, to what – are you still here?

For more on creating a great milestone award program see the this post.


2 Responses to “Globe and Mail – Milestone Awards”

  1. 1 Rick Clarke May 20, 2008 at 5:04 am

    We always discuss with our clients ways to improve presentations and timing of recognition awards to ensure they receive maximum impact of the event. The whole recognition program must reflect your corporate values, cultures and preferences of your staff. The program will be more successful if you can pull together a recognition committes representing your employee demographics. Ask your team what they think will work best with their peers. That way you get buy-in from the team. Your employees will feel like it is their program and will look forward to the recognition for a job well done. The $10 to $15 per year of service is a starting point. Your budget dictates the final amount.

  2. 2 Cindy Ventrice May 20, 2008 at 8:51 am

    Great points Rick. Thanks!


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My name is Cindy Ventrice. I am the author of the best-selling book Make Their Day! Employee Recognition That Works and the companion guide Recognition Strategies That Work.

My work has been quoted in The New York Times, Alaska Airlines Magazine, Workforce Magazine, and Tim Sanders' book The Likeability Factor.

Visit my website today!

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