Is Santa Engaged?

Watch this video of a department store Santa. Earlier this year, David Gray held this video up as proof that you can be productive without being engaged.

But is the Santa in this video really disengaged?

If you say yes, the mistake you are making is in thinking that engaged employees have to be upbeat cheerleaders. This guy liked his world-weary persona. He might not have considered himself engaged (in 1975 he would have been puzzled that we were even thinking about it).

Listen carefully to what he has to say and you will hear someone who knows exactly what result he needs to achieve, has the talent required to achieve it, and is proud of his result. That is engagement.

Here are a few things to look for in the video:

1) He mentions several times that he has been called the only authentic Santa in Chicago and how he gets to pick his hours.

2) As his costume is completed he says, now you are going to see something beautiful.

3)Then, as you watch him with the kids, his voice over says, “you see so much love…if I make kids happy…”

Yes Virginia, there is an engaged Santa Claus.


My name is Cindy Ventrice. I am the author of the best-selling book Make Their Day! Employee Recognition That Works and the companion guide Recognition Strategies That Work.

My work has been quoted in The New York Times, Alaska Airlines Magazine, Workforce Magazine, and Tim Sanders' book The Likeability Factor.

Visit my website today!

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